Consider what will be most impressive to the types of sponsors you want to target. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. First, provide a history of you and your racing team. Talk to mechanics, auto shops or dealerships. If you let racing get too close to Work all the fun goes away. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. If you want to run in one of the very few racing series that do get sponsors and prize money? 4+ Racing Sponsorship Proposal Samples 1. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA 0000000516 00000 n A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Choose a page or event your audience would likely follow, e.g. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Find a class thats easy on consumables and where cars are affordable. Agree 10.48% 0000055057 00000 n Sponsorship Proposal For . Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. The best way to learn about racing sponsorship is to read as much as you can about the subject. Think of it more like a sales deck. Race Car Sponsorship Proposal Template. Do people regularly gravitate towards you for some reason or other? Not all benefits will be relevant to every business. Be consistent post regularly and stay on brand. Strongly Agree 9.61%. Treat your Race Team as a Business. Make sure you only provide brief details of everything in the cover letter. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Dont expect to be sponsored for long. Figure out what you can offer to a potential sponsor. All sponsors are encouraged to attend racing events. Thanks, Hopeless Tuner. Where can I find sponsorship opportunities? How are you going to justify the cost of what youre offering? From NASCAR, to Club Racing, to go-karting. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor . Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. Increase sales? Try reframing any negative thoughts into something more positive. Pravega is the Sanskrit word for High Speed. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . This can include hospitality, stickers on a car, events etc. Do people regularly gravitate towards you for some reason or other? But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. This will re-iterate facts about the event benefits, and features. Val Apple Motorsports, Inc. 2. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. %%EOF Want to sit next to thousands of screaming fans? By getting your name into the press, your message is spread further than your existing audience. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. 01. Treat the race car sponsorship proposal as a business transaction. Are you posting regularly? Sponsorship Proposal. You now have to deliver on your sponsor's expectations and, if possible, exceed them. Disagree 0.87%. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. It will be worth it. i !16QRs"ASTaq2B#$345CDbrt JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. putting on races, come join our race directors Facebook group, Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). You need to know this to be able to create a compelling case for why a business should sponsor you. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Generic sponsorship proposals have little chance of convincing would-be benefactors. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Paramount Primary. Once you get the sponsorship agreement wrapped up, the real work has only begun. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. You have to convince a potential sponsor that YOU are the person who will work for them. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Race Car Sponsorship Proposal Template. 0000054541 00000 n Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n It takes only a couple of minutes. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. 2. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. It is your job as rights holder to understand what these objectives are and how you can best serve them. The hard work comes into sitting down and going through these steps. In exchange anyone who donates gets their name on the car for the event. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. Nationally Televised. But remember, a great proposal is about so much more than an attractive design. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. And you can use it to find sponsors for your event through our Sponsor Finder tool. Posted on January 12, 2023 by admin. They must know what they are sponsoring so that they can decide whether to accept your proposal. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. I could not find the sports car of my dreams anywhere. Consider trade magazines, local newspapers, and blogs too. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Go more into depth with your research to get a sense of their specific goals. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Your personal brand should show who you are as a person and go beyond your racing. This will be key in making sure theyre happy throughout the year. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. How to Find a Sponsor as a Beginner Triathlete. Using these pre-formatted samples will save a lot of your time and effort. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. The cover page should include the details of the potential client and your details. 0000001257 00000 n Expect serious, cutthroat competition with the higher stakes. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else.
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